At Google I/O today, the tech giant debuted a brand new AI filmmaking tool. But the price tag might be a deal-breaker.

But most AI has to run in data centers that require ever-growing amounts of electricity. So, if you want to play, you’ll have to pay. For those willing to sign up for one of its service plans, Google is rolling out a suite of new or updated AI-driven tools,

Built upon Veo, Imagen, and Gemini, Flow allows Google AI Pro and AI Ultra subscribers to easily generate and edit videos.