The couple — identified as Astronomer CEO Andy Byron and the firm’s chief human resources officer, Kristin Cabot — scrambled to hide their faces when they were caught on the jumbotron canoodling at Gillette Stadium near Boston on Wednesday night.

Martin set the entire stadium laughing as he jibed Andy Byron, CEO of the AI-centric New York firm Astronomer and the company’s HR head, Kristin Cabot, who were mortified when they got thrown on the jumbotron while they were cuddling.

The viral clip has since put both Byron and Cabot into the unforgiving glare of the internet spotlight. Not only this, it has also pulled Byron’s wife, Megan Kerrigan Byron, into an uninvited and very public conversation.