Beyoncé's "Cowboy Carter" tour isn’t just a musical masterpiece; it’s also a business blueprint, showcasing her expertise as both an entertainer and a brand strategist. The Grammy-winning singer kicked off the third show at MetLife Stadium in East Rutherford,

Beyoncé soared across SoFi Stadium in a giant neon horseshoe, and then again in a red convertible Cadillac. She mounted and rode a gleaming, mechanical golden bull — all the while belting tunes from Cowboy Carter and her decades-spanning discography.

From the Los Angeles run alone, the tour is the fifth-highest-grossing tour stop in Boxscore history, and the highest-grossing reported single-venue engagement ever by a woman. Additionally, Queen Bey has now played more shows at SoFi Stadium than any other artist in the venue’s history,