Cracker Barrel CEO Julia Masino reflects on the ill-received remodel design nearly two years after the company's initial ...

Cracker Barrel CEO Julie Masino speaks out on the backlash the company received over it's proposed logo redesign.

Well, Cracker Barrel just learned what happens when you mess with a national treasure and try to slap a rainbow ...

Making mistakes is a big part of […] The post Cracker Barrel CEO Admits She's Made Huge Mistakes With The Brand appeared ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

Cracker Barrel faces declining traffic and flat-to-negative revenue growth, with 2026 guidance projecting further drops in both customers and adjusted EBITDA. CBRL canceled its costly restaurant ...

Cracker Barrel dropped from the fastest-growing US breakfast chain to last place as Republican customers fled in the wake of its “woke” logo fiasco — even after it backtracked on its controversial ...

Cracker Barrel has faced significant media scrutiny in 2025, largely due to its controversial logo change and subsequent reversal. Management revealed that traffic has declined -8% since the logo ...