We're now right in the middle of Amazon's Prime Day event, and after sifting through thousands of "deals" (some great and some not-so-great) we can officially say it: Prime Day is actually delivering the goods this year.

Amazon Prime Day is here and is running until July 11. There are plenty of savings across Amazon but there are also many hidden deals from other retailers that we have spotted! Make sure to check in with our Amazon Prime Day deals hub for savings on telescopes, drones, cameras and much more.

Welcome to the Strategist’s first liveblog! When we found out Amazon had extended Prime Day from two to four whole days this year, we decided it was time for us to try something different too. Because we understand that,

SAVE $60: As of July 10, Apple AirPods 4 (with ANC) are on sale for $119 at Amazon. That's a saving of 34% on list price.

It's day two of Amazon's Prime Day sale, and you can find hundreds of discounted TVs. We've hand-picked the best TV deals from brands like Samsung, Sony, Hisense, TCL, and more to help you cut through the noise.

A cordless vacuum is one of those splurges that will make you wonder how you ever lived without it. The $170 Vipsun Cordless Vacuum Cleaner is on sale for $90 for Prime Day. One shopper loves it so much, they tout, "I'm a repeat Dyson buyer: choose this one instead."

If you’ve ever wanted AirPods Max or have an older Lightning pair, this is the time to upgrade. At $399, a discount of $150 off of the usual $549, the headphones are a great buy. But this deal could very easily be short-lived, as it is here during Prime Day, which ends soon. Don’t procrastinate on this deal.

Including a coffee maker two celebrity pour-over enthusiasts approve of and the lotion both Naomi Watts and Imaan Hammam use for dry skin.

Amazon Prime Day is gracing us with its presence once again. This year, the official sale runs from July 8 through 11, though deals started popping up weeks before the formal dates of the shopping event. That's just the Amazon way. We're on the second day of the sale, and there are still plenty of discounts to be found.