NEW YORK — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.

Elaborating on the huge feat on Instagram, Hailey wrote, “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces,

After announcing the sale of her beauty brand Rhode, Hailey Bieber stepped out for a celebratory dinner in a CEO-approved look that meant business.

Hailey Bieber Shares Major Career News: 'This Is Only the Beginning' first appeared on Parade on May 28, 2025