Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and that they be “appropriate within the context of the game.”

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game