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With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...
Now that Utah's NHL team finally has a new, permanent name, we still have a few lingering questions. Well... just one.
The Utah Hockey Club is now a thing of the past.The Beehive State's NHL team is now officially the Utah Mammoth.
Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.
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