ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

UK commercial broadcaster ITV has released half-year results that show ITV Studios revenues up 8 per cent and digital revenue up 24 per cent, offsetting a decline in linear advertising revenues. “The ...

ITV has announced the launch of its new addressable advertising product - Live Addressable +. Launched on stage at the ITV ...

LONDON, Nov 10 (Reuters) - ITV (ITV.L), opens new tab, Britain's biggest free-to-air commercial broadcaster, expects strong demand from the recovering economy to drive advertising revenue to a record ...