ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

Channel 4 has launched a new AI tool to help small businesses create TV ads quickly and cheaply. Following ITV’s lead, the ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

UK commercial broadcaster ITV has released half-year results that show ITV Studios revenues up 8 per cent and digital revenue up 24 per cent, offsetting a decline in linear advertising revenues. “The ...

ITV is one of the UK's major television networks that produces hundreds of original TV shows each year. The channel is home to incredible dramas such as Trigger Point, Vera and The Bay, in addition to ...

UK network ITV is planning to save another £35M ($45.7M) in the coming quarter, as it revealed financials for the first nine months of 2025.