360-degree videos are all the rage right now. As I discussed at length during my speech at the recent VRX Europe event in London, the technology has prompted industry-wide conversations around what ...

Remember Spotlight Stories? Released back in May, they were interactive, 360-degree videos published by Google to help promote new methods of immersive storytelling. Now the company is gearing up to ...

360° interactive content is now a gateway for brands to use Virtual Reality in their ad campaigns. As brands and their agencies navigate how to best take advantage of immersive media platforms like ...

Japan’s official Pokemon Youtube channel has released a new video in which you can view the Hisui region from the upcoming Pokemon Legends: Arceus in an interactive 360° way. The video is from a first ...

At CES this week, Nikon turned a few heads when it unveiled its new KeyMission 360 camera, a wearable 4K camera that can record 360 degree photos and video. Built as an action-oriented camera meant to ...

Three-hundred-and-sixty degree videos are rampant online. And while many aren’t worth their space in the cloud, some are pretty dang cool. A new 360-degree video from European Space Agency (ESA) ...

Corporate events have evolved beyond traditional networking and formal presentations. Today’s business gatherings aim to create memorable interactions that reflect company culture and leave lasting ...

On February 18 (on the Earth calendar), NASA’s Perseverance rover touched down on the surface of Mars. Lots of us tuned in to watch the awe-inspiring event, thanks to the live feed that the agency ...

Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a "unique story to tell" when compared to traditional video ads, ...