EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...
NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...
A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...
The dog days of summer are here, and sometimes the sweltering heat can get to be a bit much. Cue AMC Theatres, which most recently announced several ways moviegoers can save at its theaters this ...
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AMC theatres plans yet another change to pre-show ads — and customers are fuming: ‘For the love of God, no’
Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...
AMC Theatres is trying a new tactic to keep horror fatigue at bay at the fall box office as Halloween approaches. The country’s largest theater circuit on Sept. 5 announced the launch of the “AMC ...
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