You finally got traffic. A few hundred visitors a day. A spike from Product Hunt. Maybe a decent post hit on X or LinkedIn.

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu?

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

With discovery one of the main issues for developers operating in Apple's 120,000 app-strong App Store, any option which can get eyeballs on your game is a valuable thing. Mobile advertising network ...

In today’s digital landscape, where everyone is competing for digital ad space, I've found there is only one way to gain an edge over the competition: conversion rate optimization. Conversion rate ...

Many AI tools currently on the market fall into one of two camps: Either they’re used analyzing and making decisions based on large amounts of data, or they quickly generate creative content, such as ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...