The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Ralph Burns. Buy it now from Amazon | Barnes & Noble | ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...

French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every ...

Most advertisers spend hours managing keywords, bids, and targeting – but overlook the one thing searchers actually notice: the ad itself. If your ads aren’t strong, nothing else in your account can ...

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Microsoft reveals the impact of inclusive ad messaging on Gen Z consumer behavior, along with prompt engineering tips to improve ad copy. Inclusive advertising significantly impacts brand perception ...

Many AI tools currently on the market fall into one of two camps: Either they’re used analyzing and making decisions based on large amounts of data, or they quickly generate creative content, such as ...

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the ...

VANCOUVER, British Columbia, April 18, 2023 – Unbounce, the global leader in landing page and AI-powered conversion optimization software, today announced the launch of URL to Ads, a first-of-its-kind ...