COLOGNE, Germany--(BUSINESS WIRE)-- dmexco — Adobe (NAS: ADBE) today unveiled a new dynamic tag management capability for Adobe Marketing Cloud that dramatically speeds up the process for tagging ...

SALT LAKE CITY -- Think analytics and you probably think numbers. But that's just a starting point. The bottom line in analytics isn't numbers: it's the actionable insight that data provides. "We've ...

A significant update to Adobe’s Analytics suite seems almost on cue from Google, which recently formalized data-driven attribution modeling for Analytics Premium users. One new feature, Anomaly ...

Everyone wants some level of personalization when they visit a website, a mobile site, whatever. Even anonymous users expect some level of it. And that means tags, in some form, need to be on web ...