Traditionally, in-game advertising involved static placements, such as signs or branded items embedded within a game’s environment. Think driving by an advertisement on a virtual billboard in a car ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came ...

In this video, EA's CEO Andrew Wilson discusses the growing trend of ad-supported free-to-play games and the implications of ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

Adam Braunstein is a Staff Writer at DualShockers who has been covering games professionally since 2019. He primarily writes lists and features, with a focus on RPGs, JRPGs, action-adventure games, VR ...

Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during them.

Facebook is offering advertising solutions for marketers in the console/PC and mobile gaming industry. Similar to AdColony, the first solution is a playable ad, which is available to advertisers and ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Screenshots from @firstdescendantofficial TikToks, via u/iHardlyTriHard Free-to-play game The First Descendant has been ...