Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...

The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...

A comprehensive look at the 2026 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Jon has more than 20 years’ experience managing complex technology and business change projects across different market sectors, including retail, banking, and hospitality and leisure. Jon joined ...