No matter what industry I worked in as a CMO, I always preached simplicity—to my team, to my agencies, to anyone who would sit still and listen. I always believed that simplicity was the root of all ...

We are all impressed by musicians who can pull off complicated compositions, flashy instrumentations, and high-flying vocals. But being able to do all of that doesn’t always produce the best songs.

When Apple first introduced the iPhone in 2007, it didn’t have a copy-paste function. BlackBerry offered it, but Apple decided it wasn’t necessary and shipped the phone anyway and sold millions of ...

At a time when technology and our attachment to our devices allow us to live at a blistering pace, the wonder and grace of simplicity may be in jeopardy. The very idea of simplicity is quickly ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...