Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

The slang phrase "6-7" does not typically have a serious meaning and is often used for fun or as a joke. Some users on TikTok have associated the phrase with the 2024 rap song “Doot Doot (6 7)” by ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Dictionary.com just named the slang phrase "6-7" as its 2025 Word of the Year. At the same time, the phrase "Group 7" is taking off on TikTok. This may have you wondering: What does all of this mean, ...