As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Amazon has finally taken the wraps off its AI-enhanced version of Alexa, called Alexa Plus. The new version of Alexa is powered by a mixture of LLMs and integrations that reach across news partners ...

Amazon Expands Alexa+ AI Assistant to All US Users After Yearlong Rollout Your email has been sent Amazon is making its generative AI-powered Alexa+ assistant available to everyone in the U.S., nearly ...

Amazon is trying to make Alexa simpler and more intuitive for users through the use of a new large language model (LLM). During its annual hardware event Wednesday, Amazon demoed the ...

Panos Panay, Amazon’s senior vice president of devices and services, talks about Alexa+ at the launch event in New York earlier this week. At an event in New York City this week, Amazon launched the ...

If Alexa’s in your home, you might’ve been one of many users this month who were suddenly moved from the original Alexa to the new AI-powered Alexa+ voice assistant. Amazon announced in early January ...