Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...

Discover the anchoring effect: a cognitive bias where initial information unduly influences decision-making and perceptions ...

Please provide your email address to receive an email when new articles are posted on . Physicians may anchor on initial information, like a congestive heart failure diagnosis, when making decisions ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

"Anchoring bias" is a cognitive bias whereby humans unconsciously rely on an initial number or piece of information when making future decisions. It's a type of mental shortcut that may have negative ...

Anchoring bias happens when individuals become too focused on the first piece of information that they receive (the “anchor”) when making decisions, even if the information is irrelevant or outdated.