Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company ...

Beginning in March, users will start seeing more ads within search results, a move that underlines how central advertising ...

Last year, Apple ( AAPL) revealed it was going to allow for increased advertising by developers in its App Store during user searches in 2026. The Cupertino-based company has now confirmed the ...

Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...