Need to find something on the Apple Store app? Apple is making that a bit easier for you. The app has been updated to version 5.1, and finally, is beginning to look more like the App Store and iTunes ...

Apple finally put the App Store where the rest of the internet lives: the web. You can now scroll categories, search apps, ...

Apple is now enforcing a new setup for the App Store for all users, and it is centering on the appearance of search ads that will now see on the platform despite not using it to find different games ...

Hannah Hastings is the Content and Community Manager at app discovery outfit Tapdaq. This article originally appeared on the Tapdaq blog. On Wednesday 8th June, Apple cemented speculation they would ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple hasn’t been shy about offering third-party developers ways to boost their visibility in the iOS App Store — paid advertising placements and Apple-generated “feature” articles — but it insists ...

You know the ads that you see for apps above search results on the App Store? Apple started rolling out App Store search ads two years ago, and now at least one analyst believes the feature could be a ...

Searching for apps is typically pretty straightforward, so long as you know what you’re looking for. But when you don’t, both Apple and Google’s respective shops (the App Store and Google Play) do an ...

Apple is reportedly experimenting with ways to improve its Mac and iOS App Stores, but right now the company has bigger problems. On Thursday morning, App Store search wasn’t functioning at all. This ...

The holidays are around the corner, and Apple has included a holiday Easter egg in its Store app. Here's how you can find it ...

Apple today announced that the App Store is now offering search suggestions, a new feature that's designed to make it easy to locate exactly what you're looking for when seeking out a new app or game.