Apple is already prepared for the holiday season. Besides updating its physical stores with holiday materials, the company also recently updated the Apple Store app with a new icon and support for ...

One version of the invitation to Apple’s September 9 “Awe dropping” product launch event includes an Easter egg. Run your finger around on the Apple logo displayed on a touchscreen, and it’ll react.

A favourite thing for the developers behind a complex software project is to embed an Easter egg: something unexpected that can be revealed only by those in the know. Apple certainly had their share ...

But Apple has a special easter egg built into the event logo this year too, as spotted by Aaron Perris. If you visit Apple.com, you’ll see the event art featured prominently at the top. And for the ...

Apple’s retail app still hides a small seasonal surprise, a playful flourish that quietly returns around the holidays even as the company’s broader software design grows more restrained. The feature ...

With the year almost over, you're probably shopping for the holidays. To give this experience something extra, Apple always features an Easter egg hidden in its Apple Store app. There, if you search ...