Apple Tim Cook Interview

Apple, price increases and Tim Cook

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· 8d · on MSN

Apple to raise prices due to memory chip crunch, Tim Cook says

The CEO tells the Journal in an exclusive interview that soaring costs make price increases “unavoidable.”

· 8d · on MSN

Tim Cook says Apple price increases are 'unavoidable' due to memory crunch

· 12h

Apple Raises Prices Of MacBooks And iPads By More Than 10% As Chip Costs Soar; Shares Drop

CNET · 6h

These Products Dodged Apple's Price Hikes. Our Expert Explains Why

It's only a matter of time before iPhone and Apple Watch prices go even higher.

· 7h

Apple increases prices for Macs and iPads, blaming a shortage of memory chips

· 10h

Apple hikes MacBook and iPad prices, blaming rising chip costs

· 7h

Apple Shares Sink After Sweeping Price Hikes Hit iPads and Macs

The starting price of the MacBook Neo, its latest laptop, is rising to $699 from $599, while the MacBook Air is increasing to $1,299 from $1,099.

· 13h

Apple Raises Prices on Macs, iPads by $200 or More on Some Models

· 8h

You won’t have long to get these iPad deals before Apple’s price hike

Tim Cook Says Apple Facing Unprecedented Problem: 'I've Never Seen Anything Like It'

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the huge increases that are being passed to us,

SAYS

Apple CEO Tim Cook Warns Next iPhone, Mac, And iPad Could Cost More

Outgoing Apple CEO Tim Cook warns that a global chip shortage could make your next iPhone, Mac, or iPad pricier.

Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

Apple is getting ready to take the wraps off its latest lineup of iPhones later this year, though it’s unclear how big an impact the memory shortage will have on pricing. The WSJ estimates that the upcoming iPhone 18 Pro could cost $1,299, a jump from the $1,099 iPhone 17 Pro.

14d

Two Words That Made Tim Cook Apple’s Most Consistent Storyteller

Apple CEO Tim Cook speaks at his final Apple Worldwide Developers Conference on June 8, 2026. (Photo by Josh Edelson / AFP via ) AFP via . When Tim Cook re

2mon

Tim Cook

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, establishing it as one of the world’s largest technology firms by revenue and market value.