Dry. Proscriptive. Wordy. Jargony. Boring. Many words have been used to describe scientific writing, very few of which would excite a reader to take a closer look into the contents of a paper. With ...

Writers who need to persuade an audience usually think about logos, ethos, and pathos. Or about what they need to say. But, ironically, where you put information can trump what you say. Moreover, ...