More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Baruch Labunski Augmented ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know.

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...

Generative AI is combining with human creativity to revolutionize marketing, says Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal Group. With generative AI we are at a new frontier of ...

At the height of the pandemic, while the world was sheltering in place, I found myself faced with an unforeseen, first-world problem: My health savings account (HSA) was about to expire and it would ...

Software firm Sage UK has launched its first augmented reality (AR) marketing campaign. Targeting small and medium businesses, the campaign used Aurasma’s image recognition technology, and comprises ...