Some may say that print is dying, but that's not exactly the case. It turns out that print magazines can still find new ways to be innovative in ways we never imagined possible. Don't believe me? Then ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company?s ongoing efforts to drive consumer interaction. The company teamed up with ...

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Print-triggered augmented reality advertising is coming to VR headsets. HTC has just launched a new capability that can integrate physical print content into virtual reality environments. The ...

The COVID-19 crisis has prompted many colleges and universities to accelerate their use of virtual meeting technology such as Adobe Connect, Microsoft Teams, and Zoom. This is the case for schools ...

Sign up for The Media Today, CJR’s daily newsletter. A post on Techcrunch Europe yesterday alerted us to an experiment by the German daily Sueddeutsche Zeitung to ...

For years, many have claimed that print is dead, replaced by the rapid rise of digital marketing. But is that really true? Let’s take a closer look at both forms of marketing to uncover the truth.

EDISON, N.J.--(BUSINESS WIRE)--Today, C+A Global, an authorized brand licensee of Eastman Kodak Company, announced the availability of the KODAK SMILE Classic Instant Print Digital Camera (SMILE ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

To enable readers to actually interact via their Apple iOS devices, the car manufacturer has launched phase one of its ‘VW SG’ Apple iOS app to activate the augmented reality component of the print ad ...

Calvin Klein Underwear has struck a deal with Conde Nast's GQ magazine to run "augmented reality" print ads in 12 international editions, including the U.S., China, Korea, Australia, Mexico, Taiwan ...