Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

"RoomAlive is a proof-of-concept prototype that transforms any room into an immersive, augmented entertainment experience," reads Microsoft's video description. "Our system enables new interactive ...

LAS VEGAS- Marxent, a developer of virtual reality and augmented reality technology for enterprise retailers and manufacturers, is exhibiting and presenting at the 2016 NAHB International Builders ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...