Axe is promoting its premium line of products through a tie-up with rapper Lil Baby that includes a ‘Logne Forgiveness program, a pun on “cologne” and “loan forgiveness,” according to a press release.

$150 Cash App Payments Will Help Pay Off (co)'Logne Debt and Prove the New AXE Fine Fragrance Collection Provides Premium Scent without Premium Cost Guys can comment on AXE's 'Logne Forgiveness TikTok ...

While certain things will always remain symbolic of richness – a gold watch, a bottle of champagne – the concept of “luxury” needs to be freshened up from time to time. For example, the high-end ...

Pete Davidson is teaming up with Axe to give its social media followers a pep talk. The comedian will take over Axe’s Instagram page on May 1 at 4 p.m. ET to host the “Axe Me Anything” session, a ...

Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant ...

CHARLOTTESVILLE, Va. — Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials? Awful. They are the media equivalent of the ...

Watch this new Axe commercial (above), the deodorant and body spray company’s 60-second Super Bowl ad. OK, now watch it a second time. So, what exactly is going on here? This new ad is certainly a ...

This piece was originally published in Slate on Oct. 21, 2013. Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials? Awful. They ...

Heretofore, Axe has been for men. Now, the Unilever deodorant brand is introducing a fragrance for women called Anarchy. A new commercial depicts a scene of mayhem, with a chain of events including a ...