Axe is promoting its premium line of products through a tie-up with rapper Lil Baby that includes a ‘Logne Forgiveness program, a pun on “cologne” and “loan forgiveness,” according to a press release.

Lil Baby’s love of Axe fragrance is no secret. The rapper, who includes the brand’s items on his tour rider, recently teamed up with the brand for a commercial and some co-branded, limited edition Axe ...

$150 Cash App Payments Will Help Pay Off (co)'Logne Debt and Prove the New AXE Fine Fragrance Collection Provides Premium Scent without Premium Cost Guys can comment on AXE's 'Logne Forgiveness TikTok ...

While certain things will always remain symbolic of richness – a gold watch, a bottle of champagne – the concept of “luxury” needs to be freshened up from time to time. For example, the high-end ...

Watch this new Axe commercial (above), the deodorant and body spray company’s 60-second Super Bowl ad. OK, now watch it a second time. So, what exactly is going on here? This new ad is certainly a ...

Heretofore, Axe has been for men. Now, the Unilever deodorant brand is introducing a fragrance for women called Anarchy. A new commercial depicts a scene of mayhem, with a chain of events including a ...