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All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

Bentley has unveiled a simplified version of its familiar Winged B emblem, marking only the fourth rebrand since the carmaker was founded more than a century ago. Created by Bentley's in-house design ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...