BIC BICEY, a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg’s BIC EZ Reach Lighter which was “borrowed” by music icon Willie ...
BIC may have invested more in associating itself with the 4/20 celebration than any other brand. For the past several years, BIC has partnered with Snoop Dogg and Martha Stewart for memorable ...
Lighters go missing all the time. But when the lighter belongs to Snoop Dogg, and he’s been hanging out with Martha Stewart and Willie Nelson, the finger points. So Bic is making Snoop’s missing EZ ...
Picture this: It’s 4/20, you roll a joint, get ready to spark up, but wait — you can’t find your EZ reach lighter. That’s the premise behind Bic’s latest campaign, released on the marijuana holiday, ...
These pre-Super Bowl ads will run before, during and after the big game on AdBlitz, YouTube’s custom destination for watching Super Bowl ads They will also be active on YouTube Sports and YouTube NFL ...
Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...
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