Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. That core point—that a lousy brand rep eventually catches up with, and can doom, a business—has ...

Bad Reputation (2005) is a teen drama thriller film. It centers around a high school girl who chooses to embody the labels other students have given her. It was written and directed by Jim Hemphill.

Yet another brand reputation survey shows Tesla cratering, and it's due largely to the political actions of its CEO Elon Musk.

Did the racy pictures you sent to your crush get sent around the school? Did you hook-up with someone's boyfriend and now the whole school hates you? Are you the victim of slut bashing and don't even ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The kids of McKinley High take an unexpected -- and dare I say tragic -- ...

Folgers is trying to be cool. It's the biggest seller of ground coffee in the U.S., but it had to confront a painful realization: its reputation isn't great. Folgers is trying to be cool. Though it is ...