The 3 Ps of marketing – People, Personalization, and Permission – offer a modern approach to reaching customers.

If you pay attention to both technology and marketing, you can’t get too far without hearing about “mobile marketing.” Mobile marketing is about engaging your customers and prospects on their mobile ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, the change of pace that marketers must keep up with is immense and, understandably, daunting.

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Kobe Bryant, arguably one of the best basketball players of all time, is well-known for his commitment to mastering the fundamentals of the game. At a recent WIN networking breakfast, motivational ...

The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...