A beer label tells consumers more than just what the bottle or can contains (e.g., brewed hops, grain, yeast, and water). Labels inform consumers of important facts like the alcohol content by volume ...
Right as this beer developed its own Texan identity, it shifted from using a goat to using an animal from the Lone Star State ...
Behind the frosted glass at your local bottle store stands an unorthodox display of modern art. You’ve slugged back its muse for years, popped its logoed caps to get at what’s considered the star of ...
Beer traditionalists can be some of the most stubborn folks in the world. That’s not a criticism, really. It’s always good to have people in any field who are wary about rushing into changes.
Packaging can be just as important a selling point for beer as the taste or brand. Brewers and distributors of cheap but delicious beers and obscure craft brews alike employ funky-sounding names, ...
After 81 years of remaining relatively silent on just what’s in that brown bottle you’re about to down, America’s largest breweries are about to stick nutritional labels on their beers. What took them ...
No, you haven’t had too much to drink — that beer label is moving, thanks to augmented reality. You don’t need to visit a high-end market or tavern to see that craft beer is on the rise. Suds of all ...
In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...
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