This was the first year that Pure Fishing (parent company of Berkley) opted out of ICAST. With the show now a distant memory, Berkley finally dropped its new line of baits. For me, this promises to be ...

From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

Introducing the Berkley Screamin' Choppo. This latest iteration of the plopper-style prop bait from Berkley aims to add a little something extra to their already popular Choppo lineup - a shrill ...

Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

If you fish, you know Berkley. From soft plastics and hard baits to top-notch fishing line, and some of the best scent-dispersing baits on the market, Berley makes gear rhat’s on the water pretty much ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › To say I’m excited about forward-facing sonar lures would be an understatement. Earlier ...