Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university says the new red and white Double T logo is more modern and will help take ...