AOL acquired Internet advertising firm Quigo Tuesday in its latest move to transform itself into an ad network. And given AOL's financial state the rejiggering is a good idea. In a statement AOL said ...
This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...
Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...
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