In this installment of our Adwatch video series—our sixth—we turn to a commercial for Boniva (ibandronate), a drug for osteoporosis. The ad features beloved actress Sally Field, who looks refreshingly ...
Are you a print subscriber? Activate your account. By Tim Nudd - 1 day 20 hours ago By E.J. Schultz - 2 days 3 hours ago 3 days 16 hours ago By E.J. Schultz - 3 days 16 hours ago By Erika Wheless - 3 ...
Osteoporosis drugs are big sellers, bringing in some $2 billion in 2008 alone. Now one of the newest of those drugs, ibandronate, also known as Boniva, has scored major (and no doubt expensive) ...
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