5 Winning Brand Strategies to Keep Your Customers Coming Back for More

These rules of thumb will help your business break through the noise in 2026 and beyond.

Building A Brand Is Not A Strategy, It Is A Starting Point

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Hyperscalers: Data Center Cooling And Sustainability Can Be Part Of Your Brand Strategy

As marketers, you have an opportunity to elevate the conversation around data center operations, turning technical ...
Carnegie Mellon University

Ram Kapoor Joins Carnegie Mellon as Associate Vice President for Marketing and Brand Strategy

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.
Forbes

Without Brand Strategy, Marketing Flops—Here's How To Flip The Script

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Creative Repute Celebrates 9 Years Aligning Strategy, Design, and Automation

Creative Repute marks nine years supporting organizations with strategy, design, and automation, aligning brand and ...
Skift

Hyatt Exec Explains Soft Brand Strategy With Boutique Luxury Hotels

Photo Credit: El Santuario is a Panama City restaurant in the Hotel La Compañía part of Hyatt's Unbound Collection Hyatt One of Hyatt's many business models is to take indie luxury hotels that pride ...
Fast Company

The AI shopping revolution: How agentic e-commerce is reshaping brand strategy

AI is no longer just a research assistant; it’s taking action. With advancements like OpenAI’s Operator, AI can now complete full tasks on a user’s behalf. Think: not just recommending a product, but ...
Fast Company

10 key brand strategies to build an affiliate or ambassador program

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Becker's Hospital Review

6 Brand Strategy Rules of Great Hospitals

The following is reprinted with permission from strategicplanningMD.A great hospital brand is hard to find. In the last two weeks, I have been in several major markets, including Atlanta, Jacksonville ...
Marketing Dive

Marketers are moving at the speed of culture — but can they define it?

Leaders speaking at this week’s Brands & Culture NY event sounded more confident describing what culture isn’t versus what it is, while still positioning the tactic as essential. At an industry ...
World Trademark Review

Brand Strategy Summit returns to London

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...