Critics of the proposal, however, have explained how including the prices in DTC ads is not likely to lower drug prices overall, how list prices are not representative of what consumers pay, how CMS ...
Drugmakers Explain How CMS Lacks Authority to Mandate Price Disclosures in DTC TV Ads Drugmakers and industry groups came out swinging in comments opposing a Centers for Medicare and Medicaid Services ...
On September 9, 2025, CMS issued a guidance letter on Section 71116 of the One Big Beautiful Bill Act, which became effective for Medicaid managed care rating periods beginning on or after July 4, ...