In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen ...

Casting an African American female (in her mid-30s) for a featured background moment in a national Connected TV (CTV) commercial for Global Healing, a premium wellness and supplement brand. This spot ...

Pinterest acquired tvScientific in December. The performance ad platform is specifically designed for connected TV sets via streaming content, and Pinterest advertisers will now h ...

The easiest way to generate video ads and launch them on CTV in less than 2 minutes. LOS ANGELES, CA, UNITED STATES, July 29, 2024 /EINPresswire.com/ -- Thinking ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

Butter is a high end production company specializing in CTV, broadcast commercials, and branded content for lifestyle, hospitality, and consumer brands. With offices in Los Angeles and Charleston, ...

The IAB Tech Lab this morning released a new version of its OpenRTB standards and specification, including features it says will enable the “seamless buying of connected TV (CTV) inventory.” The specs ...

Butter is a high end production company specializing in CTV and Broadcast commercials and branded content for lifestyle, hospitality, and consumer brands. With offices in Los Angeles and Charleston, ...