In an industry where customers are slow to trust and quick to criticize, a new fee from Unity infuriated studios that use its platform. By Mike Isaac and Kellen Browning Reporting from San Francisco ...

Unity is undervalued and poised for growth due to its AI-driven Vector model for advertising targeting and a user-friendly Create business model. Despite recent market turmoil, Unity's technology ...

Unity announced a new fee structure today, and developers are none too happy. “We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user,” the ...

Unity which has long been a source of wealth destruction is up by 64% and outperforming other tech and Russell 1000 peers by 2-3.5x since Matthew Bromberg took over as CEO. Unity's turnaround is ...

Unity Technologies, the company behind the cross-platform game engine Unity, announced a new pricing model on Tuesday — and it’s been almost universally condemned by the video game developer community ...

It's almost a week after Unity announced its controversial pricing scheme changes which will see the company take a 20 cents fee for every fresh install above a certain threshold on every game created ...

For years, the Unity Engine has earned goodwill from developers large and small for its royalty-free licensing structure, which meant developers incurred no extra costs based on how well a game sold.

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

Their planned introduction of a new Unity Runtime Fee - effectively charging Unity users a new per-install $0.20 for each user - has taken it's tens of thousands of users by surprise and gone down ...

The goodwill that game engine developer Unity burnt over the last week with its bizarre and retroactive pricing demands are going to be a problem for not just the iPhone, but Apple Vision Pro too.

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Unity Software shares fell sharply in premarket trading Tuesday after the company issued ...