CRN

Broadcom-VMware Program Leader: 5 New Partner Incentives And Changes

VMware Broadcom customers and partners are seeing changes in VMware Cloud Foundation deals, deal registration, new innovation ...
KTLA

Motivation Excellence Gives 4 Reasons Why a Channel Partner Incentive or Loyalty Program Is a Key to Success in a Challenging Economy

CHICAGO, June 17, 2025 /PRNewswire/ -- For many businesses, it's a natural response to pull back on spending in the face of an adverse economic climate. Right now, we're living through a challenging ...
WKOW

Motivation Excellence Details Why Behavior-Driving Incentives Outperform Transactional Rebates in the Construction Channel, Especially Now

The reason for this is simple: the most effective incentive programs intentionally leverage several psychological and behavioral economic principles, including the goal gradient effect (motivation ...
CRN

AWS Partners ‘Are The Lifeblood,’ Says CEO Garman Ahead Of Channel Program Evolution

As Amazon Web Services kicks off its re:Invent 2025 conference in Las Vegas this week, the company is preparing the January rollout of new financial incentives and partner program enhancements aimed ...