Viewers have made the shift to cut the cord, and now, what may have once been considered a novelty has become a given in most people’s day-to-day lives: Connected TV (CTV). While consumers may love it ...

In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already ...

We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed ...

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

StackAdapt, the multi-channel programmatic advertising platform, announced new advancements in its connected TV (CTV) capabilities, strengthening its CTV offering to provide greater transparency, ...