When Chevrolet created the Advanced Design pickups—the fourth-generation trucks that would eventually lead to the modern Chevrolet Silverado—it was intended to be the most, well, advanced pickup of ...

Los-Angeles based vintage car restorer Icon 4x4 has unveiled what is possibly the most desirable Chevy truck restomod we've seen in a while. Folks, you're looking at a 1952 Chevy Thriftmaster 3100 ...

If you're from a rural area, there's just something about Chevrolet Advance Design pickups from the late 1940s and early 1950s that conjures up an idealized Norman Rockwell America that never really ...

California-based Icon built a 1952 Chevrolet Thriftmaster 3100 pickup that showcases a different approach to the work it’s famous for. While its previous Thriftmaster-based builds (including the one ...

As we’ve come to learn from recent builds, no classic car is truly off-limits in the world of restomods. For its latest project, Los Angeles-based Icon 4×4 has taken a vintage 1950s Chevrolet ...

Icon is best known for its restored and re-engineered 4x4s, but the Chatsworth, California company is also heavily into vintage pickups. We were fortunate enough to drive a blue 1952 Chevrolet ...

Los Angeles-based Icon is perhaps best known for Toyota Land Cruiser restomods, but the company has also made 1950s Chevrolet Thriftmaster pickup trucks part of its repertoire. Icon unveiled an "Old ...

Anyone interested in owning an old-school pickup stuffed with modern amenities and technology should look no further than Icon. Based out of Los Angeles, California, Icon offers a host of impressive ...

While its restoration is claimed to be ten years old and 5,000 miles in the rear-view, today's Nice Price or No Dice Chevy Pickup still sparkles like new. Let's see if its price loses it any luster.