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Consumer staples companies' direct customers are actually the retailers. Certain things draw a retailer to want to work with a consumer staples producer. Clorox knows that innovation is a key selling ...

Clorox Co. raised its annual profit guidance after increased advertising helped the bleach maker fully regain the market share that it lost when a cyberattack disrupted production last year. Earnings, ...

It may sound cold-hearted, but logical: Clorox Company has supercharged its ad budget for its disinfecting products as the COVID-19 virus seems to be making another major passthrough. “We increased ...

A federal judge blocked Clorox from airing a TV ad for Fresh Step cat litter because the spot appears to impugn rival Church & Dwight's Arm & Hammer brand of cat litter. District Judge Jed Rakoff in ...

IT services provider Cognizant is facing a multimillion-dollar lawsuit from one of its customers, which claims lax security procedures enabled the Scattered Spider hacking collective – blamed for the ...

Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist ...