What’s in the cup? Coca-Cola Middle East says it’s them. The iconic red-and-white soda emoji is getting a playful new owner in Coca-Cola’s latest campaign, ‘Emoji Coke.’ The brand is staking its claim ...

Using letters to get to the right website is so 2000-and-late. You use emoji to communicate your feelings on the daily. Why not just use them to navigate your way around the Interwebs too? Well, ...

Coca-Cola recently became the first brand to use a paid emoji on Twitter in a branded content campaign that combined a custom icon of two soda bottles with the #ShareaCoke hashtag. Emoji are becoming ...

Thanks to some complicated domain-registry jujitsu, Coca-Cola has figured out a way to insert actual smiley faces into URLs. The company’s Puerto Rico arm apparently bought the URL for a bunch of ...

It's no secret that emojis are becoming a second language in the digital world, especially on Twitter where you've only got 140 characters to express your many feels. When something becomes popular, ...

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here. In Saudi Arabia, Coca-Cola transforms the soda emoji into a gamified experience ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Coca-Cola has worked hard over the years to associate its brand with ...

A few months ago, I wondered out loud if Twitter was missing the boat by not charging for its custom emojis. I mean, brands want to spend money on ads. I bet they’re salivating over having their own ...

Twitter Inc. has teamed up with Coca-Cola Co. as the social-media service tries to cash in on the craze for emojis by testing the effectiveness of the quirky pictograms in helping to advertise ...