To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Colgate wasted no time in releasing it's 2019 Super Bowl ad, featuring none other than Luke Wilson. The 30-second ad, which debuted online on Jan. 18, was the first to drop this Super Bowl season, and ...

Colgate toothpaste broke new ground for Mexican television by featuring a gay couple in their latest commercial. Launched in time for pride month, the company is using the hashtag #SmileWithPride to ...

New Delhi: Colgate-Palmolive India reported a 10% year-on-year increase in advertising spends in the quarter ended March 31, 2026, as the FMCG major continued to invest in premiumisation and ...